Social Media in *Business, *Government, *Economy, *Education, *Development

Social Media In Bussiness

     * You fistly must know, there are many benefits to using social media for business, but here are my top choices.

  1. Branding: This is one of the most obvious benefits for most businesses using social media. Whether users directly engage with your brand or not, they will still see your brand name within the networks they use. The more impressions a consumer gets of your business, the more likely they will remember your name in the future.

  2. Reputation Management: Managing your online reputation is essential within social media because your brand or industry is being talked about regardless of whether you take part in the conversation
  3. Customer Service and Feedback: Providing support to your customers is vital to the success of any business and social media is no exception to the rule. When a person reaches out to you, whether their input is good or bad it is extremely important to respond in a timely and helpful manner. Social media provides the platform for consumers to interact on a person to person level, so that they aren’t talking to a faceless representative over the phone or via email.

  4. Lead Generation: Social media can help act as a means of finding customers for your business, advocates for your cause or as a means to make many other beneficial connections.

  5. Educational Asset: In any industry its important to remain innovative in your field and find the best ways to continue the conversations about what you do. Since you’re here with us today learning about social media, it’s obvious you’re one of the people looking to stay ahead of the curve on a new form of media. Social media provides your brand with a free source of constant information from other brands, media outlets, friends, coworkers and even your competition.

  6. Competitive Analysis: In any industry it’s important to keep pace with your competitors. Social media merely makes this process easier by allowing for complete transparency of the content and conversations your competitors are having on their various social accounts. Social media can help keep you on track with other non-profits, businesses, publications or whoever your interested in keeping tabs on or on the other side of the fence looking to partner with in the future.

Social Media In Government

     Social networking has become the new online rage. Blogs, wikis, RSS feeds and social networking sites like Twitter, Facebook and LinkedIn have provided creative ways to recruit, engage, connect and retain employees. These have also provided an opportunity to facilitate strategic knowledge sharing across organizations and government agencies.

Social Media In Economy

       In every economy, whether good or bad, there is a force that supersedes the economy, so we can all have a better economic future. Social media was that force in our current economic reality. Social media has helped provide thousands of jobs throughout the nation, created a new industry where thousands more have created income opportunities online, and facilitated countless sales over the past few years.










Social Media In Education
     Teachers and students should contact each other on social media platforms. Regardless of this, I feel that is in important for educators to recognize the possibilities that social media offers students and help students learn how to use this technology in a beneficial manner.

     The following are some of the good things that students get from using social media for educational purposes.





       Motivation

       Some teachers use tools like showing funny Youtube videos to motivate students and give a more relaxed vibe to the classroom. This is a good technique, but we can dive even deeper here. Youtube recently launched Youtube for Schools, a platform that allows schools to register and give students access to appropriate and reliable education videos.


      Diversity

       Social media exposes a vast majority of opinions, from all different corners of the earth. Curriculum in many schools involves reading about countries and individuals located throughout the world. Now, instead of simply reading about these people, students can actually talk to these people through social media platforms.


     Increasing Communication

     Social media can be a good way to help empower find their voice, and is especially helpful to students who have trouble speaking up in class. For example, allowing students to write their own blogs encourages them to say what they really want to say, without the restrictions in the classroom. Social media helps classmates to share ideas, as well as collaborate on projects.

Social Media Development

      Social Media Development, has become an essential tool of marketing an online business. It gives you a platform to interact and inform people about yourself and your brand. The concept of social media basically refers to the task of promoting websites or business through social media platforms.


     As a Social Media Development, we can provide the following value-based services to customers:

• Social media strategy for brand / business
• User experience and graphics design for social media applications
• Social media application development / management
• Social media marketing and promotion
• API Integration to an existing application.

Social Media Marketing

     Social media marketing is the process of marketing through social media sites like Twitter, Facebook and YouTube. That is to say, social media marketing refers to the process of gaining traffic or attention through social media sites.


    Also, you should know, there are 14 benefits of social media for your business and you;





For Business:

1. Establish a Brand and Raise Awareness
2. Spy on the Competition
3. Pitch Products in a More Human, Interactive Way
4. Bring Attention to Your Products
5. Increase Customer Loyalty And Trust
6. Listen to Your Customer’s Opinion
7. Conduct Market Research
8. Strengthen Customer Service

For You:

1. Build Your Personal Reputation
2. Display Your Resume
3. Find a Job
4. Showcase Your Talents And Establish Yourself as an Expert
5. Enhance Your Business Contacts and Enhance Personal Relationships
6. Share Information with Like-Minded People

- How can Social Media in Business play a role as advantage for you or your life?

Social Media and Traditional Media

Traditional Media

   The non electronic mediums which works as part of our culture and as vehicles of transmitting tradition from one generation to another generation is called traditional media.

   Traditional tools of communication are developed from the beliefs, customs, and rituals practised by the people. These are very old and deep-rooted. Thus, traditional media represents a form of communication employing vocal, verbal, musical and visual folk art forms, transmitted to a society or group of societies from one generation to another.

Social Media
   Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. That is to say, social media as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Social media is media for social interaction as a super-set beyond social communication.
   Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.

Roles between social media and traditional media.

(how social media has influenced traditional media)

   People in this age group do watch TV and listen to radio and recorded music somewhat less today than 30 years ago. The same trend can be observed for reading, especially when it comes to educational textbooks and nonfiction. However, children and adolescents still use traditional media more than the internet. In fact, schoolchildren (age 9-14) spend a whole 75 percent of their media time on traditional media; for the age group 15-24 the proportion is 60 percent.

   Facebook has a greater reach among young people than newspapers, and almost the same reach as TV. And the reach of the digital music service Spotify comes close to that of radio. However, this does not mean that everything that has to do with the internet automatically becomes popular. For example, relatively few young people use tablet computers, e-books and Twitter. Those are largely adopted by adults and business people. Yet the use of smartphones has increased by several hundred percent in only two years.
   It should be noted that there is no direct negative correlation between internet use and the use of traditional media. Instead, the most intense internet users are also heavy consumers of traditional media.

Roles between social media and traditional media.

(ways that traditional media is adapting to remain competitive)

Traditional media still has an important role to play.

• Use traditional media as a social driver. Use print, outdoor, radio and other traditional media to promote your social channels.
• Use traditional media as the prize. Develop a contest on your social media channels. It could be photos, videos, telling a joke on the Facebook wall, etc.
• Continue the story on social media. Traditional media may reach the masses, but you’re often limited in your print and billboard space or your television and radio running time.
• Be open for feedback. With social media, communication is two-way. Your audience can provide thoughts and opinions about your campaigns. Welcome them! Let traditional media spread your message while social media captures the feedback.
• Promote online content. As experts in your industry, you likely have a lot of great content to share. Use blogs, eBooks, webinars and other online avenues to share this helpful content with your audience.
• Respond with traditional media. If you’re listening on the social web and you’re discovering some repeating complaints, engaging in social media is a great way to learn more and dispel any rumors. However, you can make your message louder by using traditional media.
• Organize offline events with online media. Traditional media can also include conferences and event.
• Test with social media. If you have a new product, campaign idea or service to share, consider tapping into social media.

   *These are also ways to integrate social media into your traditional media efforts.

Social Media Tools

*Social Networks

   Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.That is to say, social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties between these actors (such as relationships, connections, or interactions).
   A social network perspective is employed to model the structure of a social group, how this structure influences other variables, or how structures change over time. The study of these structures uses methods in social network analysis to identify influential nodes, local and global structures, and network dynamics. Social networks are distinct from information, biological, or electrical networks, but theories and methods generalizing to all of these complex networks are studied in the field of network science.
    There are some examples. These are collaborative projects (e.g., Wikipedia), blogs and microblogs (e.g., Twitter), content communities (e.g., YouTube), social networking sites (e.g., Facebook), virtual game worlds (e.g., World of Warcraft), and virtual social worlds (e.g. Second Life). Also, technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, to name a few.

Three Kings – Three Companies that Transformed the Web;

1. MySpace

    Myspace is a social networking service. MySpace is a free online community composed of personal profiles aimed foremostly at a younger membership. A MySpace profile typically includes a digital photo and in-depth information about personal interests. The amount of detail included in the profile is up to the user and submitted voluntarily.

2. Facebook

    Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites, with the runner up being MySpace. It began as a college networking website and has expanded to include anyone and everyone.

    A popular feature on Facebook is the ability to share photographs uploaded from a phone, camera, or hard drive. As with other private information, users have the option to allow only friends to see their pictures or anyone. There is an unlimited amount of storage available, which is a major advantage of Facebook's photograph sharing capabilities.

3. YouTube

   YouTube is an online public communications site. The site allows for registered users to upload and have available for the public their videos for viewing. Anyone who goes to the site can view the videos that are posted on this site. The videos are anything from beginner videos to more professional videos.

   You can put just about anything you want on the YouTube site. You can also watch just about anything on YouTube. There are some great videos out there on YouTube that are very interesting and entertaining and will never be seen anywhere else.

*Social Bookmarking

   Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online.

A short introduction to the concept of social bookmarking, using Delicious.com as the example.

 *Photo Sharing Applications

   Photo sharing is the publishing or transfer of a user's digital photos online, thus enabling the user to share them with others (publicly or privately). This function is provided through both websites and applications that facilitate the upload and display of images. The term can also be loosely applied to the use of online photo galleries that are set up and managed by individual users, including photoblogs, facebook, etc.

Facebook is working on its very own Photo-sharing application.

*Video Sharing Applications

   Video sharing is the publishing or transfer of a user's videos, thus enabling the user to share them with others (These may be publicly or privately).

*Podcasting


   Podcasting is delivering audio content to iPods and other portable media players on demand, so that it can be listened to at the user's convenience. The main benefit of podcasting is that listeners can sync content to their media player and take it with them to listen whenever they want to. Because podcasts are typically saved in MP3 format, they can also be listened to on nearly any computer.

*Blog

    A blog (as short for weblog) is a personal online journal that is frequently updated and intended for general public consumption. Blogs are defined by their format: a series of entries posted to a single page in reverse-chronological order.Blogs generally represent the personality of the author or reflect the purpose of the Web site that hosts the blog.   Topics sometimes include brief philosophical musings, commentary on Internet. There are top 10 best blogging sites WordPress, Google Blogger, TypePad, Movable Type, LiveJournal, Drupal, Xanga, Textpattern, Tripod and Squarespace.

*Microblogs

   Microblogging is a web service that allows the subscriber to broadcast short messages to other subscribers of the service. Microposts can be made public on a Web site and/or distributed to a private group of subscribers. Subscribers can read microblog posts online or request that updates be delivered in real time to their desktop as an instant message or sent to a mobile device as an SMS text message.



*Really Simple Syndication (RSS)/Aggregators

   RSS (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated work such as blog entries, news headlines, audio, and video in a standardized format. An RSS document includes full or summarized text, plus metadata such as publishing dates and authorship.

*Wikis

   A wiki (sometimes spelled "Wiki") is a server program that allows users to collaborate in forming the content of a Web site. With a wiki, any user can edit the site content, including other users' contributions, using a regular Web browser. Basically, a wiki Web site operates on a principle of collaborative trust.

  *You can take more information about wiki in my address ====> http://serkan.pbworks.com/

  There are some popular global sites;
Wikipedia

• When your looking at wikipedia, type "list of wikis" in the search area, and you'll get a small list of popular wikis.

Wikibooks 
Wikijunior
Wiktionary
WikiHow
Wikitravel
Cookbookwiki
Wikisummaries
WikiMapia






*Virtual Worlds


   Virtual world is an animated three-dimensional world created with computer graphics imagining (CGI) and other rendering software. One of the hallmarks of a virtual world is that a user can interact within the environment by virtue of an avatar, or a computerized character that represents the user.
   There are many different types of virtual worlds, however there are six features all of them have in common:


1. Shared Space: the world allows many users to participate at once.

2. Graphical User Interface: the world depicts space visually, ranging in style from 2D "cartoon" imagery to more immersive 3D environments.

3. Immediacy: interaction takes place in real time.

4. Interactivity: the world allows users to alter, develop, build, or submit customized content.

5. Persistence: the world's existence continues regardless of whether individual users are logged in.

6. Socialization/Community: the world allows and encourages the formation of in-world social groups like teams, guilds, clubs, cliques, housemates, neighborhoods, etc.

What mean is Abdurrahman?

   My name is Abdurrahman Serkan Yerli. I always like my first name. Because,''Abdurrahman" is an Arabic name for a boy meaning "the servant of god." Rahman'' is oft times uses as a short version for this name.

Abdur Rahman is a male Muslim given name, and in modern usage, surname. It is built from the Arabic words Abd, al- and Rahman. The name means "servant of the most gracious", ar-Rahman being one of the names of God in the Qur'an, which give rise to the Muslim theophoric names.

About Social Media

What Social Media Can Provide for You

     Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.

1. Allows you to participate in networks that at one time you didn’t have access to.
2. Gives you access to thought leaders
3. Connects you to employment opportunities
4. Grants you an opportunity to have face-to-face conversations with brands
5. Brings the world closer to you
6. Allows you the ability to build a global network easier
7. Provides a platform to build and promote a personal brand
8. Increases the opportunity to become a thought leader in your area of expertise
9. Provides income opportunities
10. Gives you access to raw journalism often times not available to mainstream media outlets
11. Connects you with business opportunities – partnerships and funding
12. Gives you a platform to be heard, if you’re willing to take time to listen to others.
13. Give you access to information faster, easier and in real time.
14. Makes it easier to share information with your networks
15. Through technology and social media channels you have instant access to communities and networks at all time.

 Many people use a blog just to organize their own thoughts, while others command influential, worldwide audiences of thousands. Professional and amateur journalists use blogs to publish breaking news, while personal journalers reveal inner thoughts.

 Social media are distinct from industrial or traditional media, such as newspapers, television, and film. They are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information, compared to industrial media, which generally require significant resources to publish information.

   a) Which tools do you use as social media on the internet ?

   b) What purpose do you use the form/s ?

   c) What do these tools provide as basic to you and in education ?